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  • Writer's pictureBrand Device

Brand Device Adds Noted Creative Executive to its Growing Agency Team.

Neil McQueen Brings Award-Winning Creative Skills to Respected Marketing Agency

HENDERSON, NV, June 23, 2022—Brand Device, LLC, an innovative full-service marketing, advertising, and strategic branding agency, announced a collaborative partnership with Neil McQueen, an experienced and highly respected healthcare marketing creative director, concept-creator, and copywriter.

Brand Device's new Creative Director, Concept and Copy
Neil McQueen

Neil brings over 25 years of experience translating complex messages into clear and compelling communications for a wide range of noteworthy medical device, info-tech, and B-to-B clients. His unique creative approach merges inventive headlines, deep industry experience, and MBA strategies with a distinctive and engaging copywriting style that delivers persuasive messages in a conversational, peer-to-peer style.

Commenting on this announcement, Brand Device founder and president Lisa Silverman remarked, "Having Neil join us at Brand Device gives our clients a powerful new way to deliver compelling messages with meaningful differentiation in today’s crowded market. Plus, by reuniting him with our current creative director, Joseph Banuelos—Neil's former ad agency art director partner—it gives us a formidable team with unrivaled capabilities."

This partnership merges the leadership of the award-winning creative team of Banuelos and McQueen with the strategic branding, marketing, and business successes Silverman has provided her clients with for over 30 years.

Together, Silverman, Banuelos, and McQueen bring a combined 80 years + of healthcare and medical device marketing experience, supporting the commercialization of life-saving therapies and products for global healthcare brands, including Abbott, Boston Scientific, Johnson & Johnson, MicroVention-Terumo, Bausch & Lomb, Medtronic, Baxter, Re-Shape, Agendia, and many more healthcare industry leaders.

“This team gives Brand Device unprecedented abilities to offer our clients the ideal complement of breakthrough creative, strategic marketing expertise, efficient project management, and superior client service,” Silverman commented.

About Brand Device, LLC:

Brand Device merges intelligent, strategic branding solutions with powerful, imaginative, and interactive creative, driven by a team of leading healthcare marketing veterans with a rich history in promoting medical devices, hospital products, nutrition, health institutions, pharmaceuticals, direct-to-patient, and physician practices. To view our capabilities and portfolio, please visit To request a proposal or meeting, email:


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