Brand Identity | Brand Device, LLC

Sea of Sameness: How to Own Your White Space and Differentiate Your Brand

In a highly competitive market, parity is not enough. It’s becoming increasingly difficult for businesses to differentiate themselves...

We need a brand... that's just a name and a logo, right?

A lot of people think that creating a pretty logo and putting it on their website is all they need to do in order to create a their brand.

Marketing’s Critical Misstep: Not Identifying Your Buyer Persona

The savviest marketers conduct the necessary research know exactly who their buyers are and why they'll purchase their products or services.

Are DIY Design Apps Making Agencies Obsolete?

How is DIY marketing affecting creative agencies and are template-driven platforms really best tool to create your marketing materials?

The Creative Agency Search Primer: How to find your best fit in a commoditized market.

Many companies benefit from long-term relationships with their marketing agencies. Afterall, long-term invested relationships are the...

Brand Device Adds Noted Creative Executive to its Growing Agency Team.

Brand-Device Adds Creative Strategist Neil McQueen to its Growing Agency Team.

The Anatomy of a GTM Strategy

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95...

Outsourcing: Ad Agency vs. Freelancer Which is Right for You?

There is a lot of debate in the marketing and advertising industry about which is better: Is it smarter to hire an ad agency or an...

Physician, Grow Thy Practice.

Physicians are wonderful at healing their patients and improving the quality of their lives. But what about the health of the physician...

Are Branding and Marketing the Same Thing?

The short answer is no. Branding and Marketing serve two different, but critical functions. Here is a brief overview of how to...

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