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- Jan 25
- 5 min
Sea of Sameness: How to Own Your White Space and Differentiate Your Brand
In a highly competitive market, parity is not enough. It’s becoming increasingly difficult for businesses to differentiate themselves...
140


- Dec 22, 2022
- 4 min
We need a brand... that's just a name and a logo, right?
A lot of people think that creating a pretty logo and putting it on their website is all they need to do in order to create a their brand.
140

- Oct 20, 2022
- 4 min
Marketing’s Critical Misstep: Not Identifying Your Buyer Persona
The savviest marketers conduct the necessary research know exactly who their buyers are and why they'll purchase their products or services.
170

- Sep 23, 2022
- 4 min
Are DIY Design Apps Making Agencies Obsolete?
How is DIY marketing affecting creative agencies and are template-driven platforms really best tool to create your marketing materials?
140


- Aug 9, 2022
- 7 min
The Creative Agency Search Primer: How to find your best fit in a commoditized market.
Many companies benefit from long-term relationships with their marketing agencies. Afterall, long-term invested relationships are the...
140

- Jun 24, 2022
- 2 min
Brand Device Adds Noted Creative Executive to its Growing Agency Team.
Brand-Device Adds Creative Strategist Neil McQueen to its Growing Agency Team.
260


- Feb 17, 2022
- 6 min
The Anatomy of a GTM Strategy
According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95...
290


- Sep 23, 2021
- 4 min
Outsourcing: Ad Agency vs. Freelancer Which is Right for You?
There is a lot of debate in the marketing and advertising industry about which is better: Is it smarter to hire an ad agency or an...
120


- Jun 29, 2021
- 4 min
Physician, Grow Thy Practice.
Physicians are wonderful at healing their patients and improving the quality of their lives. But what about the health of the physician...
180

- May 14, 2021
- 3 min
Are Branding and Marketing the Same Thing?
The short answer is no. Branding and Marketing serve two different, but critical functions. Here is a brief overview of how to...
260