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- Jan 25
- 5 min
Sea of Sameness: How to Own Your White Space and Differentiate Your Brand
In a highly competitive market, parity is not enough. It’s becoming increasingly difficult for businesses to differentiate themselves...
160
- Jan 18
- 6 min
The Game of the Name
How to Effectively name your Product or Business for Maximum Impact. When it comes to marketing, one of the most important decisions you...
160
- Dec 22, 2022
- 4 min
We need a brand... that's just a name and a logo, right?
A lot of people think that creating a pretty logo and putting it on their website is all they need to do in order to create a their brand.
140
- Jun 24, 2022
- 2 min
Brand Device Adds Noted Creative Executive to its Growing Agency Team.
Brand-Device Adds Creative Strategist Neil McQueen to its Growing Agency Team.
260
- Mar 28, 2022
- 5 min
How Brand Strategy Influences the Need Vs. Want Mentality
In order to successfully brand a product, it is important to understand the difference between want and need. All too often, companies...
190
- Mar 10, 2022
- 4 min
Direct Mail Isn’t Dead
Many businesses are using responsive direct mail to communicate with customers and prospects. These campaigns include online engagement as w
220
- Feb 17, 2022
- 6 min
The Anatomy of a GTM Strategy
According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95...
290
- Feb 2, 2022
- 4 min
Why Healthcare Marketing is Different & How to Effectively Engage Patient Behavior
How to Effectively Engage Patient Behavior
320
- Sep 27, 2021
- 3 min
Medical Device Marketing: Look beyond the bullet points.
Updated content. Originally published December, 2020.
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- Jun 29, 2021
- 4 min
Physician, Grow Thy Practice.
Physicians are wonderful at healing their patients and improving the quality of their lives. But what about the health of the physician...
180
- Jan 6, 2021
- 4 min
How B2B Marketing Should Evolve in 2021
Last year was a year unlike anyone has ever experienced. Marketing departments scrambled to adapt long-established plans strategies to...
270
- Dec 8, 2020
- 4 min
Content Mapping For Effective Lead Nurturing
It's important to understand that the biggest change today is that business to business buyers now have the ability to move themselves...
100