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Jan 25, 20235 min
Sea of Sameness: How to Own Your White Space and Differentiate Your Brand
In a highly competitive market, parity is not enough. It’s becoming increasingly difficult for businesses to differentiate themselves...
300
Jan 18, 20236 min
The Game of the Name
How to Effectively name your Product or Business for Maximum Impact. When it comes to marketing, one of the most important decisions you...
340
Dec 22, 20224 min
We need a brand... that's just a name and a logo, right?
A lot of people think that creating a pretty logo and putting it on their website is all they need to do in order to create a their brand.
290
Sep 23, 20224 min
Are DIY Design Apps Making Agencies Obsolete?
How is DIY marketing affecting creative agencies and are template-driven platforms really best tool to create your marketing materials?
190
Mar 29, 20225 min
How Brand Strategy Influences the Need Vs. Want Mentality
In order to successfully brand a product, it is important to understand the difference between want and need. All too often, companies...
320
Mar 10, 20224 min
Direct Mail Isn’t Dead
Many businesses are using responsive direct mail to communicate with customers and prospects. These campaigns include online engagement as w
340
Feb 17, 20226 min
The Anatomy of a GTM Strategy
According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95...
390
Feb 2, 20224 min
Why Healthcare Marketing is Different & How to Effectively Engage Patient Behavior
How to Effectively Engage Patient Behavior
430
Sep 27, 20213 min
Medical Device Marketing: Look beyond the bullet points.
Updated content. Originally published December, 2020.
830
Sep 23, 20214 min
Outsourcing: Ad Agency vs. Freelancer Which is Right for You?
There is a lot of debate in the marketing and advertising industry about which is better: Is it smarter to hire an ad agency or an...
150
Aug 16, 20214 min
How to Predict Marketing Trends
An Overview of Scenario Planning in a Changing Landscape Your marketing director role is complex for many reasons. Your responsibility is...
320
Jun 29, 20214 min
Physician, Grow Thy Practice.
Physicians are wonderful at healing their patients and improving the quality of their lives. But what about the health of the physician...
210
May 14, 20213 min
Are Branding and Marketing the Same Thing?
The short answer is no. Branding and Marketing serve two different, but critical functions. Here is a brief overview of how to...
350
Nov 13, 20203 min
Avoiding a Start-up Identity Crisis
By Kimberly Hansen & Lisa Silverman You’ve recently formed a new company with a team of talented R&D, engineers and designers, developing...
250