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Jan 25, 20235 min read
Sea of Sameness: How to Own Your White Space and Differentiate Your Brand
In a highly competitive market, parity is not enough. It’s becoming increasingly difficult for businesses to differentiate themselves...
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Jan 18, 20236 min read
The Game of the Name
How to Effectively name your Product or Business for Maximum Impact. When it comes to marketing, one of the most important decisions you...
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Dec 22, 20224 min read
We need a brand... that's just a name and a logo, right?
A lot of people think that creating a pretty logo and putting it on their website is all they need to do in order to create a their brand.
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Oct 20, 20224 min read
Marketing’s Critical Misstep: Not Identifying Your Buyer Persona
The savviest marketers conduct the necessary research know exactly who their buyers are and why they'll purchase their products or services.
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Aug 9, 20227 min read
The Creative Agency Search Primer: How to find your best fit in a commoditized market.
Many companies benefit from long-term relationships with their marketing agencies. Afterall, long-term invested relationships are the...
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Mar 28, 20225 min read
How Brand Strategy Influences the Need Vs. Want Mentality
In order to successfully brand a product, it is important to understand the difference between want and need. All too often, companies...
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Mar 10, 20224 min read
Direct Mail Isn’t Dead
Many businesses are using responsive direct mail to communicate with customers and prospects. These campaigns include online engagement as w
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Feb 17, 20226 min read
The Anatomy of a GTM Strategy
According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95...
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Feb 2, 20224 min read
Why Healthcare Marketing is Different & How to Effectively Engage Patient Behavior
How to Effectively Engage Patient Behavior
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Sep 27, 20213 min read
Medical Device Marketing: Look beyond the bullet points.
Updated content. Originally published December, 2020.
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Aug 16, 20214 min read
How to Predict Marketing Trends
An Overview of Scenario Planning in a Changing Landscape Your marketing director role is complex for many reasons. Your responsibility is...
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