Product Branding | Brand Device, LLC

Sea of Sameness: How to Own Your White Space and Differentiate Your Brand

In a highly competitive market, parity is not enough. It’s becoming increasingly difficult for businesses to differentiate themselves...

We need a brand... that's just a name and a logo, right?

A lot of people think that creating a pretty logo and putting it on their website is all they need to do in order to create a their brand.

Marketing’s Critical Misstep: Not Identifying Your Buyer Persona

The savviest marketers conduct the necessary research know exactly who their buyers are and why they'll purchase their products or services.

Are DIY Design Apps Making Agencies Obsolete?

How is DIY marketing affecting creative agencies and are template-driven platforms really best tool to create your marketing materials?

The Creative Agency Search Primer: How to find your best fit in a commoditized market.

Many companies benefit from long-term relationships with their marketing agencies. Afterall, long-term invested relationships are the...

Brand Device Adds Noted Creative Executive to its Growing Agency Team.

Brand-Device Adds Creative Strategist Neil McQueen to its Growing Agency Team.

How Brand Strategy Influences the Need Vs. Want Mentality

In order to successfully brand a product, it is important to understand the difference between want and need. All too often, companies...

The Anatomy of a GTM Strategy

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95...

Medical Device Marketing: Look beyond the bullet points.

Updated content. Originally published December, 2020.

Are Branding and Marketing the Same Thing?

The short answer is no. Branding and Marketing serve two different, but critical functions. Here is a brief overview of how to...

Avoiding a Start-up Identity Crisis

By Kimberly Hansen & Lisa Silverman You’ve recently formed a new company with a team of talented R&D, engineers and designers, developing...

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