In a highly competitive market, parity is not enough. It’s becoming increasingly difficult for businesses to differentiate themselves...

A lot of people think that creating a pretty logo and putting it on their website is all they need to do in order to create a their brand.

The savviest marketers conduct the necessary research know exactly who their buyers are and why they'll purchase their products or services.

How is DIY marketing affecting creative agencies and are template-driven platforms really best tool to create your marketing materials?

Many companies benefit from long-term relationships with their marketing agencies. Afterall, long-term invested relationships are the...

Brand-Device Adds Creative Strategist Neil McQueen to its Growing Agency Team.

In order to successfully brand a product, it is important to understand the difference between want and need. All too often, companies...

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95...

Updated content. Originally published December, 2020.

The short answer is no. Branding and Marketing serve two different, but critical functions. Here is a brief overview of how to...

By Kimberly Hansen & Lisa Silverman You’ve recently formed a new company with a team of talented R&D, engineers and designers, developing...