Marketing’s Critical Misstep: Not Identifying Your Buyer Persona
The savviest marketers conduct the necessary research know exactly who their buyers are and why they'll purchase their products or services.
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- Sep 22
- 4 min
Are DIY Design Apps Making Agencies Obsolete?
How is DIY marketing affecting creative agencies and are template-driven platforms really best tool to create your marketing materials?
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- Aug 9
- 7 min
The Creative Agency Search Primer: How to find your best fit in a commoditized market.
Many companies benefit from long-term relationships with their marketing agencies. Afterall, long-term invested relationships are the...
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- Jun 24
- 2 min
Brand Device Adds Noted Creative Executive to its Growing Agency Team.
Brand-Device Adds Creative Strategist Neil McQueen to its Growing Agency Team.
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- Mar 28
- 5 min
How Brand Strategy Influences the Need Vs. Want Mentality
In order to successfully brand a product, it is important to understand the difference between want and need. All too often, companies...
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- Feb 17
- 6 min
The Anatomy of a GTM Strategy
According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95...
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- Sep 27, 2021
- 3 min
Medical Device Marketing: Look beyond the bullet points.
Updated content. Originally published December, 2020.
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- May 13, 2021
- 3 min
Are Branding and Marketing the Same Thing?
The short answer is no. Branding and Marketing serve two different, but critical functions. Here is a brief overview of how to...
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- Nov 13, 2020
- 3 min
Avoiding a Start-up Identity Crisis
By Kimberly Hansen & Lisa Silverman You’ve recently formed a new company with a team of talented R&D, engineers and designers, developing...
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