Search


Sea of Sameness: How to Own Your White Space and Differentiate Your Brand
In a highly competitive market, parity is not enough. It’s becoming increasingly difficult for businesses to differentiate themselves...
Jan 25, 20235 min read
32
0


We need a brand... that's just a name and a logo, right?
A lot of people think that creating a pretty logo and putting it on their website is all they need to do in order to create a their brand.
Dec 22, 20224 min read
30
0


Marketing’s Critical Misstep: Not Identifying Your Buyer Persona
The savviest marketers conduct the necessary research know exactly who their buyers are and why they'll purchase their products or services.
Oct 20, 20224 min read
21
0


Are DIY Design Apps Making Agencies Obsolete?
How is DIY marketing affecting creative agencies and are template-driven platforms really best tool to create your marketing materials?
Sep 23, 20224 min read
20
0


The Creative Agency Search Primer: How to find your best fit in a commoditized market.
Many companies benefit from long-term relationships with their marketing agencies. Afterall, long-term invested relationships are the...
Aug 9, 20227 min read
19
0


Brand Device Adds Noted Creative Executive to its Growing Agency Team.
Brand-Device Adds Creative Strategist Neil McQueen to its Growing Agency Team.
Jun 24, 20222 min read
37
0


How Brand Strategy Influences the Need Vs. Want Mentality
In order to successfully brand a product, it is important to understand the difference between want and need. All too often, companies...
Mar 29, 20225 min read
32
0


The Anatomy of a GTM Strategy
According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95...
Feb 17, 20226 min read
40
0


Medical Device Marketing: Look beyond the bullet points.
Updated content. Originally published December, 2020.
Sep 27, 20213 min read
83
0


Are Branding and Marketing the Same Thing?
The short answer is no. Branding and Marketing serve two different, but critical functions. Here is a brief overview of how to...
May 14, 20213 min read
35
0


Avoiding a Start-up Identity Crisis
By Kimberly Hansen & Lisa Silverman You’ve recently formed a new company with a team of talented R&D, engineers and designers, developing...
Nov 13, 20203 min read
25
0