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- Jan 25
- 5 min
Sea of Sameness: How to Own Your White Space and Differentiate Your Brand
In a highly competitive market, parity is not enough. It’s becoming increasingly difficult for businesses to differentiate themselves...
160
- Dec 22, 2022
- 4 min
We need a brand... that's just a name and a logo, right?
A lot of people think that creating a pretty logo and putting it on their website is all they need to do in order to create a their brand.
140
- Oct 20, 2022
- 4 min
Marketing’s Critical Misstep: Not Identifying Your Buyer Persona
The savviest marketers conduct the necessary research know exactly who their buyers are and why they'll purchase their products or services.
170
- Sep 22, 2022
- 4 min
Are DIY Design Apps Making Agencies Obsolete?
How is DIY marketing affecting creative agencies and are template-driven platforms really best tool to create your marketing materials?
140
- Aug 9, 2022
- 7 min
The Creative Agency Search Primer: How to find your best fit in a commoditized market.
Many companies benefit from long-term relationships with their marketing agencies. Afterall, long-term invested relationships are the...
140
- Jun 24, 2022
- 2 min
Brand Device Adds Noted Creative Executive to its Growing Agency Team.
Brand-Device Adds Creative Strategist Neil McQueen to its Growing Agency Team.
260
- Mar 28, 2022
- 5 min
How Brand Strategy Influences the Need Vs. Want Mentality
In order to successfully brand a product, it is important to understand the difference between want and need. All too often, companies...
190
- Feb 17, 2022
- 6 min
The Anatomy of a GTM Strategy
According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95...
290
- Sep 27, 2021
- 3 min
Medical Device Marketing: Look beyond the bullet points.
Updated content. Originally published December, 2020.
750
- May 13, 2021
- 3 min
Are Branding and Marketing the Same Thing?
The short answer is no. Branding and Marketing serve two different, but critical functions. Here is a brief overview of how to...
260
- Nov 13, 2020
- 3 min
Avoiding a Start-up Identity Crisis
By Kimberly Hansen & Lisa Silverman You’ve recently formed a new company with a team of talented R&D, engineers and designers, developing...
240