Content Strategy | Brand Device, LLC

Sea of Sameness: How to Own Your White Space and Differentiate Your Brand

In a highly competitive market, parity is not enough. It’s becoming increasingly difficult for businesses to differentiate themselves...

Marketing’s Critical Misstep: Not Identifying Your Buyer Persona

The savviest marketers conduct the necessary research know exactly who their buyers are and why they'll purchase their products or services.

Are DIY Design Apps Making Agencies Obsolete?

How is DIY marketing affecting creative agencies and are template-driven platforms really best tool to create your marketing materials?

Brand Device Adds Noted Creative Executive to its Growing Agency Team.

Brand-Device Adds Creative Strategist Neil McQueen to its Growing Agency Team.

How Brand Strategy Influences the Need Vs. Want Mentality

In order to successfully brand a product, it is important to understand the difference between want and need. All too often, companies...

Direct Mail Isn’t Dead

Many businesses are using responsive direct mail to communicate with customers and prospects. These campaigns include online engagement as w

Why Healthcare Marketing is Different & How to Effectively Engage Patient Behavior

How to Effectively Engage Patient Behavior

Medical Device Marketing: Look beyond the bullet points.

Updated content. Originally published December, 2020.

Why Content Strategy Matters in B2B Marketing

Content Strategy and how you market it is key.

How B2B Marketing Should Evolve in 2021

Last year was a year unlike anyone has ever experienced. Marketing departments scrambled to adapt long-established plans strategies to...

Content Mapping For Effective Lead Nurturing

It's important to understand that the biggest change today is that business to business buyers now have the ability to move themselves...

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