Marketing Strategy | Brand Device, LLC

Jan 25, 20235 min

Sea of Sameness: How to Own Your White Space and Differentiate Your Brand

In a highly competitive market, parity is not enough. It’s becoming increasingly difficult for businesses to differentiate themselves...

Jan 18, 20236 min

Branding

The Game of the Name

How to Effectively name your Product or Business for Maximum Impact. When it comes to marketing, one of the most important decisions you...

Marketing’s Critical Misstep: Not Identifying Your Buyer Persona

Oct 20, 20224 min

Marketing Strategy

Marketing’s Critical Misstep: Not Identifying Your Buyer Persona

The savviest marketers conduct the necessary research know exactly who their buyers are and why they'll purchase their products or services.

Are DIY Design Apps Making Agencies Obsolete?

Sep 23, 20224 min

Branding

Are DIY Design Apps Making Agencies Obsolete?

How is DIY marketing affecting creative agencies and are template-driven platforms really best tool to create your marketing materials?

The Creative Agency Search Primer: How to find your best fit in a commoditized market.

Aug 9, 20227 min

Ad Agency

The Creative Agency Search Primer: How to find your best fit in a commoditized market.

Many companies benefit from long-term relationships with their marketing agencies. Afterall, long-term invested relationships are the...

Jun 24, 20222 min

News and Media

Brand Device Adds Noted Creative Executive to its Growing Agency Team.

Brand-Device Adds Creative Strategist Neil McQueen to its Growing Agency Team.

Mar 29, 20225 min

Strategy

How Brand Strategy Influences the Need Vs. Want Mentality

In order to successfully brand a product, it is important to understand the difference between want and need. All too often, companies...

Mar 10, 20224 min

Strategy

Direct Mail Isn’t Dead

Many businesses are using responsive direct mail to communicate with customers and prospects. These campaigns include online engagement as w

Feb 17, 20226 min

Strategy

The Anatomy of a GTM Strategy

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95...

Why Healthcare Marketing is Different & How to Effectively Engage Patient Behavior

Feb 2, 20224 min

Strategy

Why Healthcare Marketing is Different & How to Effectively Engage Patient Behavior

How to Effectively Engage Patient Behavior

Medical Device Marketing: Look beyond the bullet points.

Sep 27, 20213 min

Strategy

Medical Device Marketing: Look beyond the bullet points.

Updated content. Originally published December, 2020.

Aug 16, 20214 min

Branding

How to Predict Marketing Trends

An Overview of Scenario Planning in a Changing Landscape Your marketing director role is complex for many reasons. Your responsibility is...

May 14, 20213 min

Branding

Are Branding and Marketing the Same Thing?

The short answer is no. Branding and Marketing serve two different, but critical functions. Here is a brief overview of how to...

Jan 6, 20214 min

Strategy

How B2B Marketing Should Evolve in 2021

Last year was a year unlike anyone has ever experienced. Marketing departments scrambled to adapt long-established plans strategies to...

Nov 13, 20203 min

Branding

Avoiding a Start-up Identity Crisis

By Kimberly Hansen & Lisa Silverman You’ve recently formed a new company with a team of talented R&D, engineers and designers, developing...

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