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- Jan 25, 2023
- 5 min
Sea of Sameness: How to Own Your White Space and Differentiate Your Brand
In a highly competitive market, parity is not enough. It’s becoming increasingly difficult for businesses to differentiate themselves...
250
- Jan 18, 2023
- 6 min
The Game of the Name
How to Effectively name your Product or Business for Maximum Impact. When it comes to marketing, one of the most important decisions you...
250
- Oct 20, 2022
- 4 min
Marketing’s Critical Misstep: Not Identifying Your Buyer Persona
The savviest marketers conduct the necessary research know exactly who their buyers are and why they'll purchase their products or services.
220
- Sep 23, 2022
- 4 min
Are DIY Design Apps Making Agencies Obsolete?
How is DIY marketing affecting creative agencies and are template-driven platforms really best tool to create your marketing materials?
190
- Aug 9, 2022
- 7 min
The Creative Agency Search Primer: How to find your best fit in a commoditized market.
Many companies benefit from long-term relationships with their marketing agencies. Afterall, long-term invested relationships are the...
200
- Jun 24, 2022
- 2 min
Brand Device Adds Noted Creative Executive to its Growing Agency Team.
Brand-Device Adds Creative Strategist Neil McQueen to its Growing Agency Team.
360
- Mar 29, 2022
- 5 min
How Brand Strategy Influences the Need Vs. Want Mentality
In order to successfully brand a product, it is important to understand the difference between want and need. All too often, companies...
280
- Mar 10, 2022
- 4 min
Direct Mail Isn’t Dead
Many businesses are using responsive direct mail to communicate with customers and prospects. These campaigns include online engagement as w
290
- Feb 17, 2022
- 6 min
The Anatomy of a GTM Strategy
According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95...
350
- Feb 2, 2022
- 4 min
Why Healthcare Marketing is Different & How to Effectively Engage Patient Behavior
How to Effectively Engage Patient Behavior
370
- Sep 27, 2021
- 3 min
Medical Device Marketing: Look beyond the bullet points.
Updated content. Originally published December, 2020.
810
- Aug 16, 2021
- 4 min
How to Predict Marketing Trends
An Overview of Scenario Planning in a Changing Landscape Your marketing director role is complex for many reasons. Your responsibility is...
330