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Sea of Sameness: How to Own Your White Space and Differentiate Your Brand

In a highly competitive market, parity is not enough. It’s becoming increasingly difficult for businesses to differentiate themselves...

We need a brand... that's just a name and a logo, right?

A lot of people think that creating a pretty logo and putting it on their website is all they need to do in order to create a their brand.

Brand Device Adds Noted Creative Executive to its Growing Agency Team.

Brand-Device Adds Creative Strategist Neil McQueen to its Growing Agency Team.

How Brand Strategy Influences the Need Vs. Want Mentality

In order to successfully brand a product, it is important to understand the difference between want and need. All too often, companies...

Direct Mail Isn’t Dead

Many businesses are using responsive direct mail to communicate with customers and prospects. These campaigns include online engagement as w

Why Healthcare Marketing is Different & How to Effectively Engage Patient Behavior

How to Effectively Engage Patient Behavior

Medical Device Marketing: Look beyond the bullet points.

Updated content. Originally published December, 2020.

Outsourcing: Ad Agency vs. Freelancer Which is Right for You?

There is a lot of debate in the marketing and advertising industry about which is better: Is it smarter to hire an ad agency or an...

How to Predict Marketing Trends

An Overview of Scenario Planning in a Changing Landscape Your marketing director role is complex for many reasons. Your responsibility is...

Physician, Grow Thy Practice.

Physicians are wonderful at healing their patients and improving the quality of their lives. But what about the health of the physician...

Why Content Strategy Matters in B2B Marketing

Content Strategy and how you market it is key.

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