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Sea of Sameness: How to Own Your White Space and Differentiate Your Brand
In a highly competitive market, parity is not enough. It’s becoming increasingly difficult for businesses to differentiate themselves...
Jan 25, 20235 min read
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We need a brand... that's just a name and a logo, right?
A lot of people think that creating a pretty logo and putting it on their website is all they need to do in order to create a their brand.
Dec 22, 20224 min read
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Brand Device Adds Noted Creative Executive to its Growing Agency Team.
Brand-Device Adds Creative Strategist Neil McQueen to its Growing Agency Team.
Jun 24, 20222 min read
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How Brand Strategy Influences the Need Vs. Want Mentality
In order to successfully brand a product, it is important to understand the difference between want and need. All too often, companies...
Mar 29, 20225 min read
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Direct Mail Isn’t Dead
Many businesses are using responsive direct mail to communicate with customers and prospects. These campaigns include online engagement as w
Mar 10, 20224 min read
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Why Healthcare Marketing is Different & How to Effectively Engage Patient Behavior
How to Effectively Engage Patient Behavior
Feb 2, 20224 min read
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Medical Device Marketing: Look beyond the bullet points.
Updated content. Originally published December, 2020.
Sep 27, 20213 min read
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Outsourcing: Ad Agency vs. Freelancer Which is Right for You?
There is a lot of debate in the marketing and advertising industry about which is better: Is it smarter to hire an ad agency or an...
Sep 23, 20214 min read
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How to Predict Marketing Trends
An Overview of Scenario Planning in a Changing Landscape Your marketing director role is complex for many reasons. Your responsibility is...
Aug 16, 20214 min read
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Physician, Grow Thy Practice.
Physicians are wonderful at healing their patients and improving the quality of their lives. But what about the health of the physician...
Jun 29, 20214 min read
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Why Content Strategy Matters in B2B Marketing
Content Strategy and how you market it is key.
Jun 8, 20214 min read
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