In a highly competitive market, parity is not enough. It’s becoming increasingly difficult for businesses to differentiate themselves...

A lot of people think that creating a pretty logo and putting it on their website is all they need to do in order to create a their brand.

The savviest marketers conduct the necessary research know exactly who their buyers are and why they'll purchase their products or services.

In order to successfully brand a product, it is important to understand the difference between want and need. All too often, companies...

Many businesses are using responsive direct mail to communicate with customers and prospects. These campaigns include online engagement as w

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95...

How to Effectively Engage Patient Behavior

Updated content. Originally published December, 2020.

There is a lot of debate in the marketing and advertising industry about which is better: Is it smarter to hire an ad agency or an...

An Overview of Scenario Planning in a Changing Landscape Your marketing director role is complex for many reasons. Your responsibility is...

Physicians are wonderful at healing their patients and improving the quality of their lives. But what about the health of the physician...

Content Strategy and how you market it is key.

The short answer is no. Branding and Marketing serve two different, but critical functions. Here is a brief overview of how to...