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![How Brand Strategy Influences the Need Vs. Want Mentality](https://static.wixstatic.com/media/c5ddac_0212120bbd3f4a15b813dfbbbf4e0254~mv2.jpeg/v1/fill/w_239,h_134,fp_0.50_0.50,q_90,enc_auto/c5ddac_0212120bbd3f4a15b813dfbbbf4e0254~mv2.webp)
- Mar 29, 2022
- 5 min
How Brand Strategy Influences the Need Vs. Want Mentality
In order to successfully brand a product, it is important to understand the difference between want and need. All too often, companies...
290
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![The Anatomy of a GTM Strategy](https://static.wixstatic.com/media/c5ddac_66d9b58955c5409586441f31e781fcfb~mv2.jpeg/v1/fill/w_239,h_134,fp_0.50_0.50,q_90,enc_auto/c5ddac_66d9b58955c5409586441f31e781fcfb~mv2.webp)
- Feb 17, 2022
- 6 min
The Anatomy of a GTM Strategy
According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95...
370