Brand Image | Brand Device, LLC

Sea of Sameness: How to Own Your White Space and Differentiate Your Brand

In a highly competitive market, parity is not enough. It’s becoming increasingly difficult for businesses to differentiate themselves...

The Game of the Name

How to Effectively name your Product or Business for Maximum Impact. When it comes to marketing, one of the most important decisions you...

We need a brand... that's just a name and a logo, right?

A lot of people think that creating a pretty logo and putting it on their website is all they need to do in order to create a their brand.

Are DIY Design Apps Making Agencies Obsolete?

How is DIY marketing affecting creative agencies and are template-driven platforms really best tool to create your marketing materials?

The Creative Agency Search Primer: How to find your best fit in a commoditized market.

Many companies benefit from long-term relationships with their marketing agencies. Afterall, long-term invested relationships are the...

The Anatomy of a GTM Strategy

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95...

Medical Device Marketing: Look beyond the bullet points.

Updated content. Originally published December, 2020.

Outsourcing: Ad Agency vs. Freelancer Which is Right for You?

There is a lot of debate in the marketing and advertising industry about which is better: Is it smarter to hire an ad agency or an...

How to Predict Marketing Trends

An Overview of Scenario Planning in a Changing Landscape Your marketing director role is complex for many reasons. Your responsibility is...

Physician, Grow Thy Practice.

Physicians are wonderful at healing their patients and improving the quality of their lives. But what about the health of the physician...

Why Content Strategy Matters in B2B Marketing

Content Strategy and how you market it is key.

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