Brand-Device Adds Creative Strategist Neil McQueen to its Growing Agency Team.

In order to successfully brand a product, it is important to understand the difference between want and need. All too often, companies...

Many businesses are using responsive direct mail to communicate with customers and prospects. These campaigns include online engagement as w

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95...

How to Effectively Engage Patient Behavior

Updated content. Originally published December, 2020.

There is a lot of debate in the marketing and advertising industry about which is better: Is it smarter to hire an ad agency or an...

An Overview of Scenario Planning in a Changing Landscape Your marketing director role is complex for many reasons. Your responsibility is...

Physicians are wonderful at healing their patients and improving the quality of their lives. But what about the health of the physician...

Content Strategy and how you market it is key.

What is a brand anyway? And how do branding and marketing really relate to each other? Let’s divide branding from marketing and show how...